Marketing is more important than ever in our increasingly competitive world. The discipline involves determining customer needs, translating those needs into products and services and selling them in a highly competitive global marketplace. The Bachelor of Science in Marketing emphasizes a strategic managerial approach to integrated marketing and it examines major dimensions of the marketing environment including economic, social, cultural, political, legal and regulatory information. The major is only offered in the 16-week format.
Total Degree Requirements 120 SH
Course List
| Code |
Title |
SHs |
| 45-49 |
| AC 3200 | Principles of Accounting I | 3.00 |
| AC 3210 | Principles of Accounting II | 3.00 |
| BA 2900 | Introduction to Business | 3.00 |
| BA 3911 | Business & Professional Communication | 3.00 |
| BA 3366 | Management Essentials | 3.00 |
| EC 3200/3200C | Principles of Macroeconomics | 3.00 |
| EC 3300/3300C | Principles of Microeconomics | 3.00 |
| BA 3400 | Marketing Principles | 3.00 |
| 3.00 |
| College Algebra | |
| Quantitative Skills and Reasoning | |
| Pre-Calculus | |
| |
| BA 4100 | Business Finance | 3.00 |
| BA 4410 | Consumer Behavior | 3.00 |
| BA 4423 | Marketing Research | 3.00 |
| BA 4434 | Professional Selling & Sales Management | 3.00 |
| BA 4465 | Value Chain Management | 3.00 |
| BA 4950 | Ethical Decision Making in Business | 3.00 |
| BA 4981 | Business Law | 3.00 |
| BA 4985 | Business Policy and Strategy | 3.00 |
| or BA 4986 | Capstone: Applied Project |
| 9.00 |
| Advertising and Promotion | |
| International Marketing | |
| SEED Fellowship I | |
| SEED Fellowship II: Leading Change | |
| Digital Marketing, Media Tactics & Tools | |
| Values-Centered Marketing | |
| Research Practicum in Marketing | |
| 0-12 |
| 0-3 |
| 11-15 |
| Total SHs | 116-139 |