BSBA Marketing Major
Marketing is more important than ever in our increasingly competitive world. The Marketing major in the BS in Business Administration degree prepares students to determine customer needs, translate those needs into products and services and sell them in a highly competitive global marketplace. The marketing major emphasizes a strategic managerial approach to integrated marketing and it examines major dimensions of the marketing environment including economic, social, cultural, political, legal and regulatory information. The major is only offered in the 16-week format.
| Code | Title | SHs |
|---|---|---|
| Core Studies Requirements | ||
| Select 36-37 semester hours of Core Studies Requirements | 36-37 | |
| Lower Division Requirements | ||
| AC 3200 | Principles of Accounting I | 3.00 |
| AC 3210 | Principles of Accounting II | 3.00 |
| BA 2900 | Introduction to Business | 3.00 |
| BA 3366 | Management Essentials | 3.00 |
| BA 3400 | Marketing Principles | 3.00 |
| BA 3911 | Business & Professional Communication | 3.00 |
| EC 3200 | Principles of Macroeconomics | 3.00 |
| EC 3300 | Principles of Microeconomics | 3.00 |
| MT 270 | Introduction to Statistics | 3.00 |
| Select one of the following: | 3.00 | |
| College Algebra | ||
| Quantitative Skills and Reasoning | ||
| Pre-Calculus | ||
Any 300 or 400 level MT course | ||
| Upper Division Requirements | ||
| BA 4100 | Business Finance | 3.00 |
| BA 4410 | Consumer Behavior | 3.00 |
| BA 4423 | Marketing Research | 3.00 |
| BA 4434 | Professional Selling & Sales Management | 3.00 |
| BA 4465 | Value Chain Management | 3.00 |
| BA 4950 | Ethical Decision Making in Business | 3.00 |
| BA 4981 | Business Law | 3.00 |
| Select three of the following: | 9.00 | |
| Advertising and Promotion | ||
| International Marketing | ||
| SEED Fellowship I | ||
| SEED Fellowship II: Leading Change | ||
| Digital Marketing, Media Tactics & Tools | ||
| Values-Centered Marketing | ||
| Research Practicum in Marketing | ||
| General Electives | 21.00 | |
| General elective requirements can be fulfilled with courses needed to complete an optional minor, or other courses of interest | ||
| BA 4985 | Business Policy and Strategy | 3.00 |
| or BA 4986 | Capstone: Applied Project | |
| Total SHs | 120-121 | |